Chopda Pujan
Goddess Lakshmi, Goddess Sharda
When it falls
The date shifts because it tracks the moon, not the Gregorian calendar.
Calculated for India (IST) using precise Panchang astronomy. Dates can shift by a day at locations far to the east or west.
Significance & story
Chopda Pujan is the business community's part of Diwali night. Chopda (or chopdi) is the traditional bound account book, and the worship marks the close of one year's books and the opening of the next — a ritual beginning to the new financial year for traders, shopkeepers and family firms. It is observed most widely among Gujarati and Marwari merchant communities, but the practice runs through trading families across western and northern India.
The day's logic ties directly to Lakshmi, the goddess of fortune. Just as homes are cleaned and lit to welcome her on Diwali, the merchant's books, cash box and place of work are cleaned, settled and worshipped so the year's accounts begin under her blessing. The act is part devotion and part discipline: the old year is closed honestly, balances are squared where they can be, and the new ledger is opened fresh. In many communities this overlaps with Bestu Varas, the Gujarati new year kept the morning after Diwali, so the closing of the books and the start of the new year sit a night apart.
What is being marked is not a promise of profit but a clean start. The ledger is treated as something sacred for the evening — placed before the deities, marked with auspicious symbols, and opened with a few words of invocation rather than with the first transaction. The plainest meaning is the one a trader would give you directly: you do not begin a new year's accounts carelessly, you begin them with respect.
Rituals & observance
How Chopda Pujan is kept:
- New account books (chopda) are bought ahead of time, and the first pages are kept blank or marked with auspicious symbols — commonly the words Shubh (auspicious) and Labh (gain), a swastika, and an invocation to Lakshmi and Ganesha.
- The worship is done at pradosh, the early-evening window just after sunset, at the same time as the household Diwali Lakshmi Puja.
- The new ledgers, pen or stylus, cash box and coins are placed before the images of Lakshmi and Ganesha, with a lamp, vermilion (kumkum), rice and sweets offered.
- The old year's books are formally closed and set aside, and the new ones are opened with a short invocation rather than a first transaction — the writing of accounts begins only afterwards.
- Many firms worship the workplace, shop or cash counter itself, cleaning and decorating it as part of the same evening rite.
- The day is widely treated as the start of the financial year for traditional businesses, with the next morning kept as the new year in Gujarati communities.
Regional variations
How this date is determined
Observed on the new-moon day (Amavasya) of Kartik (Krishna paksha), reckoned by dusk (pradosh kala).
Dates are computed to astronomical precision (NASA/JPL ephemeris), in line with traditional panchang.